What Is A Gyaru Girl

Michael Sow

2 min read

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29-11-2024

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The term "gyaru" might sound unfamiliar to many, but this subculture has a rich history and continues to influence fashion and beauty trends in Japan and beyond. Understanding what defines a gyaru girl requires delving into its multifaceted aspects, going beyond just a particular style.

Beyond the Makeup: Understanding the Gyaru Aesthetic

At its core, the gyaru aesthetic is characterized by a specific look: tanned skin, long, often highlighted hair styled in voluminous curls or waves, and heavy makeup featuring dramatic eyes and full lips. This is often paired with flashy clothing, including vibrant colors, playful prints, and platform shoes. Think bold, playful, and undeniably confident. However, this is merely the surface.

The Evolution of Gyaru: From the 1990s to Today

The gyaru look evolved in the 1990s, drawing inspiration from Western trends and a rejection of traditional Japanese beauty standards. Early gyaru styles were heavily influenced by surf culture, hence the tanned skin and beachy hair. Over the years, however, numerous sub-styles emerged, each with its own nuances and variations on the core aesthetic. Some notable examples include:

• Manba Gyaru: This extreme style featured even more dramatic makeup and flamboyant outfits.
• Ganguro Gyaru: Known for its extremely tanned skin and bleached hair, often styled in bright, unnatural colors.
• Ageha Gyaru: This more refined style emphasizes a more glamorous look, incorporating elements of elegance into the traditional gyaru aesthetic.

More Than Just Looks: The Gyaru Lifestyle and Values

While the visual aspects are undeniable, the gyaru subculture goes beyond mere aesthetics. It's about a certain attitude and lifestyle choices, emphasizing:

• Individuality and Self-Expression: Gyaru embraces individuality and encourages self-expression through fashion, makeup, and personal style. It's a powerful rejection of conformity.
• Friendship and Community: Gyaru culture often fosters strong bonds of friendship and community among its members. Shared interests and a sense of belonging are central aspects.
• Consumerism and Fashion: While often associated with consumerism, this element also reflects the importance placed on self-care, personal expression, and investing in one's style.

Gyaru Today: A Lasting Influence

The gyaru subculture continues to evolve, adapting to modern trends while still retaining its core elements of self-expression and individuality. Although the most extreme styles might be less prevalent, the impact of gyaru on fashion and beauty, both in Japan and internationally, remains undeniable. Its lasting influence showcases the power of a subculture to challenge norms and redefine beauty standards. The playful, confident, and bold spirit of gyaru continues to resonate with many, proving that its legacy goes far beyond a specific look.